Unveiling Creativity: The History of Cornwall Open Studios

    The Creative Pulse of Cornwall: A Timeline of Open Studios

    1997 Ashley Hold has the idea for open studios in Cornwall at the Tall Ships event in Falmouth. He discusses it with Tim Shaw who shares Ashley’s enthusiasm and suggests they talk to Pat Macleod, gallery owner.

    1998 The first open studios event takes place in Falmouth and Penryn, organized by Ashley Hold, Pat Macleod, and Julie Bruce, with headquarters at The Market Street Mews in Penryn. Their logo was the word ‘Art’ written in paintbrush style and usually red on black,

    1999–2002 Their initiative expands across Cornwall and parts of Devon, including Plymouth, and is renamed Open Studios South West (sw) to reflect its broader reach and funding from South West Art granted in 2001.

    2004 Pat Macleod and Julie Bruce move to South Africa, and Ashley Hold steps back. Management of the event is handed over to Creative Kernow, a local arts charity.

    2007 Under Creative Kernow’s stewardship, the event was re-branded as Open Studios Cornwall using the capital letter ‘O’ in orange as their logo created by Two Design. OSC becomes a staple of the cultural calendar, fostering community engagement and showcasing Cornwall’s artistic talent.

    2008 Visitor numbers increased with the impact of the new brand identity 2,100 visitors in 2006 to 10,000 visitors in 2008.

    2012 Creative Kernow launches the first website for Open Studios Cornwall.

    2019 The event attracts an estimated 25,000 visitors and 330 artists, makers & participants generating an estimated £240k in revenue.

    2021 Covid forces the cancellation of the event.

    2024 Creative Kernow announces it will no longer run Open Studios Cornwall, ending their 20-year custodianship on 5 September.

    The following day the event is relaunched by Jeremy Sanders with a new brand name, Cornwall Open Studios. His page on Instagram gained followers rapidly, tapping into the rich legacy of the event and artists’ and makers’ enthusiasm for it.

    2025 With over 270 artists and makers registered the survival of open studios in Cornwall is assured.

    The History of Open Studios in Cornwall

    The idea for open studios in Cornwall was born in 1997 during the Tall Ships event in Falmouth. While walking through the bustling streets filled with visitors, founder Ashley Hold envisioned an open studios event timed to coincide with similar high-profile occasions which attracted large numbers of visitors.

    Ashley mentioned his idea to Tim Shaw (RA) who was enthusiastic about it. Tim suggested talking to Pat Macleod and her partner Julie Bruce, who had a gallery/studio space in Penryn.

    The first open studios event took place in 1998, focusing on Falmouth and Penryn. The initiative was spearheaded by Ashley Hold and Tim Shaw, alongside Pat Macleod and Julie Bruce who ran The Market Street Mews, a gallery and studio complex in Penryn that became the project’s headquarters. Early support came from Falmouth University, which provided £500 in funding to kickstart the initiative.

    Some of the resident artists at the Mews, including Marie Murphy and Glen Freestone very kindly gave their services for data capture, mailing, filing, and scanning on a voluntary basis.

    The 1998 event involved over 50 artists showing at 25 venues over a period of six days. The public response was very good with some venues getting 300 - 400 visitors during the six-day period.

    Open studios 1999 saw an increase in the number of artists to over 60 showing at 23 venues. Over these two years participating artists had benefited from the sale of work, and commissions received. Several have made valuable contact with art dealers, leading to sales and exhibitions outside Cornwall.

    A new development occurred in 1999 when one of the exhibitors moved to Plymouth with a desire to set up an open studios event for artists in that area. Plymouth Open Studios 1999 was organised by Nicola Donovan and Nick Irwin, both artists from the Plymouth area. The success of the event precipitated enquiries from all over the South West with the requests to set up more open studios.

    It was then decided to combine the existing ones and expand to take in any areas where there were artists keen to take part. Recognizing its growing regional significance, the event was rebranded as Open Studios (sw) to reflect its broader geographical reach, and funding from South West Arts. Prior to this The Market Street Mews had picked up the shortfall. Open Studios (sw) 2000 had over 160 artists exhibiting in over 90 venues, and by 2003 had grown beyond all expectations to cover Cornwall and Devon with over 200 artists, and 13 Galleries with significant support from sponsors.

    Having presided over this success Pat and Julie moved to South Africa, and Ashley stepped back from the project.

    Ashley later relocated to Spain, where he established a new open studios event in Zarzalejo, a small village near Madrid. This initiative has sparked a cultural renaissance in the region, bringing a familiar spirit of creativity and community to a new audience.

    The founding trio decided to hand over management of Open Studios Cornwall to a charity and arts organization, Creative Kernow on 31.12.2004.

    Creative Kernow re-named the event Open Studios Cornwall. They adopted the orange “O” logo that became synonymous with the event. This new identity was created by Nick Raven of Two Design.

    On 5th July 2012 Creative Kernow launched the first website for the Open Studios Cornwall www.openstudioscornwall.co.uk to support the event in 2013. This was a significant development as it marked the addition of digital media to the traditional hard copy promotion of artists and makers using a studio guide brochure. Ten years later the Covid crisis and its lockdowns accelerated the importance of online media.

    In 2007 there were just 124 participants. Under the Charity’s stewardship the number of artist and makers increased to well over 300.

    In 2024 Creative Kernow announced their decision to discontinue funding Open Studios Cornwall after 20 years. Creative Kernow CEO Fiona Wotton said: “The ending of the Open Studios event highlights the challenges of the current economic climate. For many years, Open Studios was made possible by a series of grants in addition to the income from participation fees. This included funding and in-kind support from Creative Kernow's Creatives Skills and Cultivator EU funded programmes. As funding for artist development has been reduced in recent years, it has become increasingly challenging for Open Studios to remain sustainable, despite our efforts.” Creative Kernow did not consult with participating artists about the decision, nor was a successor organisation identified. Instead, the charity anticipated that an entity would emerge to fill the gap.

    Jeremy Sanders was the first to react publicly to the closure by launching his Instagram page @cornwallopenstudios on 6th September, the day after the announcement.

    The response from the creative community in Cornwall was immediate and positive. By 27th September Jeremy had recruited enough followers to give him and his co-investor Hamish Pringle the confidence to commission a new website.

    Cornwall Open Studios Limited was set up and Jeremy declared his intention to convert it to a Community Interest Company (CIC) in due course and once a suitable asset-locked body has been identified and agreed.

    While the open studios Cornwall event has evolved and changed hands over the years, its origins remain a testament to the collaborative efforts of local artists and the vision of its founders. The relaunch for 2025 honours this legacy, continuing to provide a platform for artists to connect with audiences and celebrate their craft.

    The orange colour of the Open Studios Cornwall brand is carried forward on the website and social media. The new website built by Alastair Cassels of Dot Web Design went live at 2.30pm on 11 December 2024.

    The new brushstroke ‘C’ logo, painted by Founder Jeremy Sanders, reflects the new name of the event and signals a fresh start and an ambitious new platform for artists and makers.

    Whereas for the past 27 years the promotion has focused on the nine days of open studios, the new website enables year-round support for artists. They can update their work and information on their individual web pages 24/7, rather than just having a fixed representation for the annual event. Early in January Jeremy Sanders announced the beginning of a period of consultation on the proposed Cornwall Open Studios Mentoring Programme. If there’s sufficient support this could go live in 2026.

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